Privacy Policy

Without an Account

Photographs, RAW files, edits, settings and each app's roll are processed and stored on your device. Without an account, the only thing either app sends us is the anonymous usage statistics below.

Usage statistics. Both apps send small anonymous messages when they open, while they are in use, and (in 2AM) when a photo is taken. Each carries a random installation ID created by the app, the app name and version, the event type, an approximate region and, in 2AM, the display name you chose during setup. They contain no photos, account details or device identifiers, are not linked to a cloud account, and are used only to understand how the apps are used.

Camera, LiDAR and Location

2AM uses the camera to show a viewfinder and take photographs. On supported devices, LiDAR depth may be used on the device to estimate subject distance for focus. Camera frames and depth data are processed locally and never uploaded.

If you allow location access, 2AM records where a photo was taken in the photo's own metadata, like the built-in Camera app. The location travels with that photo (for example into Apple Photos, a share, or your encrypted cloud backup). We do not collect it separately.

Apple Photos

With your permission, 2AM adds finished photographs to your Apple Photos library and files them in a "2AM" album. With full Photos access, 2AM also keeps the photos it saved in step with the app: a heart becomes a Photos favourite, and an edit you save in 2AM updates that photo in Photos. 2AM only works with the photos it saved there. Nothing from your library is sent to us.

Cloud Backup (Optional)

2AM and LAB share one cloud account and one plan: sign in with the same Apple Account in either app and it sees the same backup. LAB also syncs your edits, ratings and albums between your devices through the same account.

2AM Cloud backs up your RAW photos and their edit recipes and can keep older originals in the cloud to free space on your phone. You sign in with Sign in with Apple. We do not ask for your name or email address.

Encrypted on your device. Your photos, recipes, previews and thumbnails are encrypted on your iPhone before they're uploaded, with a key that belongs to your account and syncs between your own devices through iCloud Keychain. Our servers and our storage provider hold only encrypted files. We don't view, scan or analyse your photos.

If you lose every device. To protect you if you lose every device, a sealed recovery copy of your library key is stored separately. It can only be unlocked with an offline recovery key that is never connected to our servers, and it is used only to restore your library at your request.

What our server keeps to run the service: your Apple sign-in identifier (an anonymous ID from Apple), your plan and App Store subscription details (product, renewal and expiry dates, transaction ID), file sizes, upload times, photo identifiers, and storage used.

Diagnostics. While you are signed in, either app may send short technical reports about backups and downloads (for example an error message, a photo identifier, the app version and a random device identifier) so we can fix problems. They are linked to your cloud account and deleted with it.

Shared Albums (Optional)

A shared album lets people at the same event add photos to one album. The photos are encrypted on the device that took them with the album's key, which is part of the invite link, so only people with the link can see them. Our server stores the encrypted photos, the album's dates, and the name each member chooses (up to 40 characters). Album photos are visible to everyone in the album. The host can end or delete the album, which removes its photos from our server.

Subscriptions and Payments

Cloud plans are sold and billed by Apple through the App Store. We never see your payment details. Apple tells us which plan you have and when it renews or ends so the service can match it. You can cancel any time in your Apple Account's subscription settings.

Keeping and Deleting Your Data

Delete your account from 2AM: Settings › Cloud Backup › Delete Account. This deletes your cloud account, every backup, the recovery copy of your key and your diagnostics. Stored files are purged from our storage shortly after. Photos on your phone are not affected. Deleting the account does not cancel an App Store subscription; cancel it in your Apple Account settings.

So a subscription you are still paying for can reconnect if you sign in again with the same Apple ID, we keep a one-way hash of your Apple sign-in identifier together with that subscription's account token and transaction ID. On its own it does not identify you, and it gives no access to any photos.

If a plan ends, your backups stay available to download for 30 days and are then deleted.

Deleting a photo in 2AM also deletes it from your cloud backup. A copy in Apple Photos stays there until you delete it in Photos.

Service Providers

We use Cloudflare to run our server and database and Backblaze to store encrypted backup and album files. Apple provides Sign in with Apple, App Store payments and iCloud Keychain. Neither app contains advertising or third-party analytics SDKs, and there is no third-party tracking.

Children's Privacy

2AM is not directed to children and we do not knowingly collect personal information from children. If you believe a child has created a cloud account, contact us and we will delete it.

Changes to This Policy

We will update this page when the app changes. The date at the top shows the current version.

Contact

Questions about 2AM or this policy, or requests about your data, can be sent to aiden@magarian.com.

For troubleshooting and app help, visit 2AM Support.